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30 July | 10:30 – 11:15 Central European Time
In an era of rapidly advancing technologies, understanding their impact on creative professions is crucial. Artificial intelligence is one of the core technologies of digital transformation. It is expected to lead to job losses, initially in professions characterized by routine activities, but increasingly in creative professions. How do translators, graphic designers, and copywriters in Bulgaria perceive the rise of artificial intelligence? Do they feel threatened or see new opportunities?
Join our webinar that explores the dynamic intersection of artificial intelligence and the creative professions and will present the attitudes of translators, graphic designers and copywriters in Bulgaria towards artificial intelligence. Learn about the threats and changes digital technology is bringing to the creative industry and discover what the future holds for these professions. The webinar will present an analysis of the results of two empirical sociological surveys on the attitude of the representatives of the three professions in Bulgaria towards artificial intelligence and their views on their future under its influence.
What to expect:
- Presenting an in-depth analysis from two extensive empirical studies on the perceptions of translators, graphic designers and copywriters in Bulgaria towards AI.
- Insights on Consequences: Conclusions on the implications of AI on job roles, responsibilities, and the future of creative professions.
- Opportunities for interactive discussion with our distinguished guest speaker, Dr. Bagryan Malamin, researcher at the Institute of Philosophy and Sociology at the Bulgarian Academy of Sciences (IFS-BAS).
Why attend?
- Stay Ahead: Learn how AI is reshaping creative jobs and what it means for professionals in these fields.
- Be Informed: Discover the opportunities and challenges that AI presents to the creative industry.
- Network: Connect with industry peers, researchers, and thought leaders passionate about the future of creative work.
What you will learn:
- Find out the attitudes of translators, graphic designers and copywriters in Bulgaria towards AI and digital technologies.
- Discover how these professions perceive the threats and opportunities presented by AI.
- Explore the evolving roles and responsibilities within the creative professions under the influence of technological advances.
- Gain insights into the future trajectory of the creative professions in the context of ongoing digital transformation.
About our speaker:
Dr. Bagryan Malamin is a researcher at IFS-BAS. He studies digital transformation and the impact of artificial intelligence on the creative professions. His research interests are in the field of sociology of work and sociology of occupations. He participated as a junior researcher, expert and dissemination specialist in several projects and research activities of the European Commission: SWIRL project, BEYOND4.0, EUPACK and EUROFOUND.
Dr. Malamine has extensive experience in marketing communications - marketing communications consulting, media analysis, digital marketing campaigns and media effectiveness analysis, as well as organizing various commercial and scientific events. With significant experience in marketing communications and involvement in numerous EU projects, his insights into the digital transformation of the creative professions are invaluable.
Publications:
- Kirov V, Malamin B. Are Translators Afraid of Artificial Intelligence? Societies. 2022; 12(2):70. https://doi.org/10.3390/soc12020070
- Malamin, B. Attitudes of Graphic Designers and Copywriters in Bulgaria towards Artificial Intelligence. Inclusive Futures for Europe: Addressing the Digitalisation Challenges. BEYOND4.0 Scientific Conference Sofia 2021 Proceedings (pp.111 – 138) Edition: 1 Chapter: 8, 2022, Publisher: Printing-office of Prof. Marin Drinov Publishing House of Bulgarian Academy of Sciences, ISBN 978-619-245-254-4.
- Kirov, V., & Malamine, B. (2020). Will Artificial Intelligence Take the Job of Translators?, Sociological Issues (2/2020), 511-533
Who is the webinar suitable for?
- Creative professionals: Translators, graphic designers, copywriters and other creatives who want to understand the impact of AI on their work.
- Leaders and managers leading creative teams and projects striving to keep up with technological advances.
- Researchers, academics and analysts: Individuals interested in the sociology of work, digital transformation and the role of AI in the creative professions.
Official language of the event will be English.
Don't miss this opportunity to be informed and inspired about the future of creativity in the age of AI.
Register for the webinar
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